Business Gift Giving Strategies

In business it’s uber-impoprtant to be different. Stand apart from the crowd. Get noticed and have people take notice.

Are these not always good ideas? In my experience, I would say YES! Well, I guess there are some exceptions, like if you were stuck in a bank during a robbery, but you get the idea…

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The Mindset for Growth: Website vs. Online Profit Center

he daughter of one of our team members recently graduated from FIDM in SF and chose to apply her skills and talents through the development of website designed to help fashion designers with the unpleasant side of creating a fashion business. She built a beautiful site…

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Conversion – The “It” of Online Business

Attention all CEO’s, we hear you! You like the idea of your company or brand doing more “social” marketing. You want to see growth in the use of mobile. While Social Marketing and mobile apps and services are tools to be employed by manufacturers selling direct, they are tools to be applied to a well designed, fully optimized, frictionless online profit center. Traffic…

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Where Good Ideas Come From: A Must Read Book

There are a handful of authors whom I suggest business leaders read everything they write: Jim Collins, Pat Lencioni, Malcolm Gladwell, and Steven Berlin Johnson – the latter likely the lesser known of the group. In fact, it is one of my best-read mentors, Reade Fahs, who first turned me on to Johnson’s work, hammering me for not having read Steven Johnson’s earlier book…

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Improving Sales: Five Techniques

For a myriad of reasons (economic recovery, increased global competition, or simply tired of sluggish growth), there has been a renewed focus on cranking up the sales side of the business with frequent requests for recommendations on effective sales training and techniques. So, in the spirit that it takes a “village of gurus” to help a company, I have recommended several…

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Competitive Advantage: Juggling Six Balls

Four times the revenue growth, twelve times the stock performance, and over 700 times the profit growth over an eleven year period. What competitive advantage led to this huge margin in performance of one group of companies over another in similar industries? In a landmark study of over 200 firms by Harvard professors John Kotter and James Heskett…

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Start-Up Insights from the CEO

Max Safai, CEO of Neato Robotics, talks with the Smarter Business Journal about Neato Robotics, the Neato VX-11, and his role in helping his team develop their flagship product and bring it to market. Neato Robotics, located in Mountain View, CA, has developed what has been called “the world’s most powerful robotic vacuum”…

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The Resilient Executive: A Better Way to Work

Work no more than 90 minutes and then take a break! Do this two more times in a day and you’ll accomplish more in 4.5 hours than those cranking hard for 8 to 12 hours straight. Throw in an occasional Vitamin C IV with glutathione and some deep breathing exercises and you’re good to go for the next decade…

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Basics of Retail Math (Part 3)

How to Increase Your Margin

Obviously, the question here becomes, “How do I increase my margin?” An additional question must be, “How do I increase my margin while still keeping my customers happy and therefore my sales rising?”

Relax. There are several different tactics you can use to help increase your margin while at the same time not changing the customer’s experience in the store…

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Basics of Retail Math (Part 2)

Turnover of inventory, or turn, is the calculation of how many times you sell and replenish the merchandise in your store over the course of a year. To figure out your turn, divide your annual sales by your average inventory (at retail). For instance, if your sales are $400,000 for the year and your average retail is $100,000, your turn is 4. The more times you can turn over your inventory, the better it is because: You will have less older merchandise…

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The Attributes of a Great Salesperson

Truly, this is the Holy Grail in sales organizations. Sales recruiters are always looking for the “intangibles’ that make for a great sales producer. Management is frustrated in their hiring. HR is always on the lookout for seminars and classes that can help improve performance from this vital part of every organization. Sales Managers have their bookcases filled with the latest theory on unlocking the keys to attract this special talent…

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